Press Release Summary: Make Tooth Brushing Anything But Routine with Fire Fly® Products from Dr. Fresh®
Press Release Body: (Los Angeles, CA - 12-08-2008) - New teachers.new books.freshly sharpened pencils. It's the new school year, and each child begins with a clean slate. This fall, make sure that they also head back to class with clean, sparkling smiles. "Kids and parents everywhere are re-adjusting to school year rhythms. Now is also the perfect time to re-establish healthy routines outside the classroom," says Steven J. Brattesani, D.D.S., a San Francisco, California dentist. "In summer, good habits like regular, thorough tooth brushing tend to fizzle faster than fireworks on the Fourth of July. Kids also tend to eat more candy, ice cream and soda in the summer, so it's especially important to get them brushing more often and better," says Brattesani. One company, Anaheim-based Dr. Fresh, makes it easy and fun with its bright and engaging Fire Fly® toothbrush, Fire Fly® Anti-Cavity Fluoride Toothpaste, and Firefly® MouthSwooshT Anti-Cavity Fluoride Rinse. Each has a colorful light-up component that gets kids excited about brushing and "times" them -- making sure they brush or rinse long enough to be effective. Backed by extensive research and development, the soft bristle Fire Fly toothbrush (the best-selling children's toothbrush on the market) contains an LCD light that incorporates "blinking technology," flashing for 60-seconds when touched at the base. The Fire Fly allots for one-minute upper and one-minute lower teeth brushing, separating the cycles to ensure that kids get into the pattern of one solid minute on each arch. SRP $1.99. Echoing the "minute-per-arch" mandate is the Fire Fly® Anti-Cavity Fluoride Toothpaste cap - which has its own LCD timer light that is activated by pressing. The sparkly pink toothpaste features a kid-friendly bubble-gum flavor and is sugar-free, making parents equally happy. SRP $2.99.
For added cavity protection, kids will love finishing off their oral care routine with Firefly® MouthSwooshT Anti-Cavity Fluoride Rinse. This alcohol- and sugar-free, bubble gum-flavored rinse also features a light-up timer cap that flashes for thirty seconds, the proper "swooshing" time. SRP $4.99. Dr. Fresh's light-up timers are so effective at getting kids to brush, Moms may start to wonder why there's no such device for homework on the market. The Fire Fly line is among the many oral care innovations from Buena Park, California's DR. FRESH®. Dr. Fresh manufactures a host of popular and affordable oral care and personal health products (www.drfresh.com). For more information, contact Bliss Ellis or Megan Brown at (323)650-2201 or at lightyearsahead@sbcglobal.net.
Web Site: http://www.drfresh.com
Contact Details: Dr. Fresh, Inc. 6645 Caballero Blvd. Buena Park, CA 90620 USA
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